OUTLET SEGMENTATION
Excellent outlet execution
Maximize market share with perfect execution of data driven outlet programs.
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Understand your outlets
Consumers
Let the consumer be your guide in understanding needs and consumer states.
Outlets
Identify the outlet segments and outlets that meet consumer needs or consumer searches.
Resources
Prioritize outlet segments and allocate resources per segment accordingly.
Strategic decision making for
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On-premise
Drive segmentation by consumer needs powered by rich data layers.
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Off-premise direct
Drive segmentation by type and format powered by rich data layers.
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Off-premise indirect
Digitize long tail low value channels to capture new growth opportunities.
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Understand the why questions
Make data driven decisions to define outlet strategy for on-premise and prioritization of available resources.
Understand the how questions
Understand how consumers make their purchase decisions as shoppers at off-premise outlets.
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