CHANNEL SEGMENTATION
Know which channel to prioritize
Perform channel segmentation based on outlet type powered by data streams.
Contact Account SuccessA new way to define retail channels
Modern Trade
Segment modern trade outlets based on shopper behavior.
Medical
Segment medical outlets based outlet type and spatial data.
General Trade
Segment general trade outlets based on shopper intent.
Channel segmentation powered by
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People data
Understand who is near or visiting which channel by outlet.
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Location data
Understand what role location plays on channel by outlet performance.
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Transaction data
Understand what role transaction plays on channel by outlet performance.
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Competitive advantages
Gain competitive advantages by transitioning from data discovery to data visualizations.
Automate at scale
Go from data visualizations to prediction modelling powered by machine learning and artificial intelligence.