A/B VARIATION TESTING
Determine which tests deliver the greatest return on investment
Even a relatively small change in A/B variation can provide significant better outcomes. Discover which variants deliver statistically the best results.
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Build deeper understanding of what works and what doesn't
Medium
Try out different ways of getting your message across. Find which one brings the highest conversion rate.
Message
Buy Now? Checkout? Don’t Miss? See what works best for your campaign, and whether fear of missing out drives incremental results.
Campaign
Change the discount, promotion or variant, to see if it can generate better campaign performance, engagements and conversion.
Scalable A/B variant testing
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Location
Expand demographic location testing and verify the impact on engagement and sales.
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Moments
Discover the optimal day of the week and time to reach your audience.
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Creatives
Play with colors, backgrounds, images and compositions to find the front-runners.
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POI Testing
Test universities versus office buildings or residential versus apartments. Explore which point of interest shows the best results.
Optimization
Now that you have found your best performing variants, drop the ones that didn't perform and scale those who did.
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