Unlock an attributable journey to product purchase page to amp up success for ecommerce promotional campaign
Case study
The Grivy Growth Platform in partnership with BliBli enabled Viennetta with relevant upper funnel support of mobile-first prompt attracting and engaging high-potential target audience on an attributable purchase journey from first click to ecommerce purchase enabled.
3>%
Click-to-conversion rate recorded with a direct to ecommerce product page journey tied seamlessly from upper funnel to lower funnel with Grivy.
78>%
Amped up engagement among target audience showcased with click-through-rate owing to effective media feature of promotional offer.
2>X
Attachment rate demonstrated with consumer basket data unveiling meaningful insights into consumers’ buying preference.
The story
A ripple effect to reach your heart !
Viennetta, an iconic ice cream brand owned by Unilever, with its soft and sweet ice-cream coupled with crunchy layer of soulful chocolate has proved a family favorite across the globe. Owing to the unique texture and innovative flavors, each spoon of Viennetta is known to touch a consumer’s heart with a wave of happiness !
Leveraging the collaborative efforts of Grivy and its ecommerce partner Blibli, the brand aimed to maximize impact of its promotional campaign efforts directed to drive online sales conversions. With mobile-first messaging intriguing consumers at their relevant point-of-interest and taking them on an attributable purchase journey to ecommerce product page, the brand was able to realize its goal of increased sales among identifiable buyers and power precision in future strategies with meaningful insights unleashed.
The solution
Full funnel consumer view unlocked with attributable purchase journey driving traffic to product page
The result
2X more conversions with Grivy pushed campaign notification !
Viennetta emerged victorious in ecommerce landscape leveraging Grivy integrations of:
● Mobile-first messaging of brand promotions driving traffic to purchase page thus enabling to increment transactions.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
Thus the brand was able to justify promotional efforts with increased conversions, while simultaneously setting foot on a path to precision in future efforts with insights to gauge media effectiveness and consumers’ buying behaviour within category.
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
As a strategic partner for the affiliate program, Grivy is committed to delivering exceptional quality of work. Thus, this collaboration has significantly impacted Blibli's promotional performance.
Ebi Biantoro
Associate Affiliate Marketing Lead PT Global Digital Niaga Tbk (Blibli)
