The result
1.1x Brightened brand perception among new brand buyers !
Sunlight was enabled to escalate product purchases leveraging Grivy integrations of:
● Online-to-offline promotional campaign engaging consumers on a journey from product awareness to product experience through purchase enabled at partner mini market channels, Alfamart and Indomaret.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.
Thus with this campaign, the brand simultaneously gained new buyers while identifying its existing ones and achieved increased affinity among both groups with the convenience and relevance of Grivy user journey adding to the product experience. Further, with sound understanding of consumers’ perception and purchase motivation with respect to the brand and the competitors within category, the brand was all set to conquer higher market share the right way.
