The result
Ultimate indulgence of engaging 20+ consumer segments !
Magnum was enabled to drive engagement at scale and derive purchase intent with high redemptions across locations, well-orchestrated with Grivy features of :
● Mobile-first messaging across channels with digital discount coupons, driving online engagement at 96% and enabling a smooth transition to offline sales.
● Location intelligence to target consumers in the proximity of redeemable store locations to steer impulse and splurge purchases with increased footfall.
● Look-alike audience modeling upscaling the consumer base for improved targeting for future advertising efforts.
● A/B testing of promotions revealing insights to realize potential across consumer segments.
Thereby, enabling the brand to achieve maximized efficiency in promotional efforts to boost awareness and stimulate product trial, while further fueling their marketing strategy to enhance effectiveness with data insights defining potential moments of success, with target consumers, for future growth.
