Unilever - Magnum

Magnum was able to acquire consumers at scale & drive brand purchases with Grivy features of :
● Mobile-first location-based messaging reaching consumers at strategic moments to drive brand desire and capture their intent for purchase with digital discount unlocked at store nearest to them.
● Online-to-offline user journey enabled in partnership with mini market chain, Indomaret, initiating consumers on a seamless journey of instant gratification of promotional offer at offline stores.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.

Thus, the brand was supported in achieving the desired outcome of differentiating within category leveraging Grivy’s ability to capture intent of the right audience at the right moment with the right offer. The brand was further able to set the stage for future growth objectives with first-party data and actionable insights on buying behaviour of consumers acquired for purchase.