The result
Strong & Shiny results with 50% product redemptions !
Lifebuoy was enabled to escalate product purchases leveraging Grivy integrations of:
● Online-to-offline promotional campaign engaging consumers on a journey from product awareness to product experience through purchase enabled at partner mini market channels, Alfamart and Indomaret.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.
Thus this campaign was the brand’s power tool to stitch efforts to achieve immediate goals of increased product consumption and the long-term goal of new net growth with first party consumer data enabling to revitalize future strategies. Further, with the happy experience of product redemption followed by the excitement of product trial resulted in increased brand affinity among buyers, thus paving the path to uplift in market position.
