Unilever - Dove

Dove was enabled to recruit new buyers at scale with Grivy integrations of:
● Online-to-offline promotional campaign engaging consumers on a journey from product awareness to product experience through purchase enabled at partner mini market channel, Indomaret.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● Advocacy enabled with shares & referrals, allowing consumers the chance to share their happy experience and bring organic audiences to the campaign.
● The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.

With seamlessness of purchase experience owing to Grivy user journey adding to the fulfilling experience of product trial helped build a positive brand disposition crucial to remain top-of-mind choice for buyers within category. Further with first-party consumer data acquired on authenticated campaign participants tracking their interactions across purchase journey touchpoints initiated the brand on new growth spectrum with a comprehensive view of consumers’ perception of brand and relative stature and popularity of each of the five variants made available for campaign.