The Coca-Cola Company - Sprite

Sprite accelerated trials for its new variant among Gen-Z consumers with an end result of expansion of brand consumer base with Grivy features of :
● Offline-to-online user journey unlocking the unique ability to reach consumers on-the-go with a refreshing brand proposition and enabling instant product gratification.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.

Thus the brand was able to reach the right audience the right place and time and take them on an integrated omni channel journey and draw strategic association with well-defined moments for brand desire resulting in amplified brand recognition and accelerated brand trial. With data collected on participants, the brand was enabled to fuel its future strategy for growth.