The result
Sprite’s refreshing gift of a new product variant to 37% new buyers !
Sprite accelerated trials for its new variant among Gen-Z consumers with an end result of expansion of brand consumer base with Grivy features of:
● Online-to-Offline Grivy user journey reaching consumers mobile-first and taking them on a journey to product trial powered by the opportunity of winning exciting gifts.
● Mobile-first targeted messaging of brand offer at micro-moments of consumer desire to heighten their intent to purchase at their nearest mini-market chains.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.
Thus the brand was able to contribute to the broader goal of category recruitment by targeting the right audience at the right time and take them on an integrated omni channel journey from offline buying, through online authentication, to product trial at nearest retail destination. Further, the brand drew strategic association with well-defined moments for brand desire resulting in amplified brand recognition and accelerated brand trial. With data collected on participants, the brand was enabled to fuel its future strategy for growth.
