The result
Declared Independent from category clutter with ____ consumer taking their first sip of Sprite !
Sprite accelerated trials among Gen-Z consumers with an end result of expansion of brand consumer base with Grivy features of :
● Offline-to-online user journey unlocking the unique ability to reach consumers on-the-go with a refreshing brand proposition and enabling instant product gratification.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● Execution support for its biggest ever offline event by setting-up the brand hype at targeted locations to drive incremental participations.
Thus with this campaign in collaboration with Grivy, the brand was able to employ an integrated approach in reaching and engaging consumers in an omnichannel environment and be part of their crucial nation celebration resulting in uplift in campaign participation metrics. With attributability of the strategically planned offline initiated purchase journey the brand was presented with new buyers identifiable with their first-party data, thus powering the brand’s ability to retrospect and reiterate brand efforts to drive future growth with retargeting the right way.
