The Coca-Cola Company - Sprite Independence Day Campaign

A record-breaking offline activated sampling campaign to drive recruitments with rightful brand association with Independence Day

The solution
An offline activation to help consumers ‘beat the heat’ and feel the real splash of refreshment with Sprite !
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Being present when it matters the most is the key to success within category. With Grivy supporting our endeavor we were able to do just that with our Independence day - Freedom from heat campaign. With the phenomenal planning and execution support from Grivy we were able to establish brand booths and offline out-of-home triggers to engage relevant consumers with the right messaging for product trials. The first-party data collection on our new buyers was pivotal to expand our brand’s consumer base in a way that counts !
Andes Gumilang Hadisucipto
Frontline Marketing Manager - Sprite, The Coca-Cola Company

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