The result
77% consumers took a break with Frestea!
Frestea was enabled with the opportunity to drive new growth with accelerated recruitments leveraging Grivy integrations of:
● Grivy owned third-party shopper data enabling laser-sharp targeting of relevant consumers for product awareness and trial.
● Online-to-offline store promotions engaging consumers on a journey from product awareness to trial with store purchase owing to the exciting gaming integration within the journey.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● Advocacy enabled with social media shares & referrals, encouraging consumers to share their fun-filled product experience and bring organic audiences to the campaign.
Thus, with this campaign, the brand has been able to elevate market share with the competitive advantage of data-driven laser-sharp targeting of the campaign, further optimized with real-time insights at each step of the process, accelerating the pace and scale of new recruitments. Owing to its strategic reinforcement as the desired drink for fun-filled experiences among the Gen-Z population, the brand has successfully associated with moments of repeat purchase among validated new brand buyers.
