The Coca-Cola Company - Frestea

Frestea was enabled the opportunity to accelerated recruitments and drive product trial leveraging Grivy integrations of:
● Grivy owned third party shopper data enabling laser-sharp targeting of relevant consumers for product awareness and trial.
● Online-to-offline store promotions engaging consumers on a journey from product awareness to product experience through instant gratification of value offering at nearest store to consumers.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● Advocacy enabled with social media shares & referrals, encouraging consumers to share their fun-filled product experience and bring organic audiences to the campaign.

Thus, with this campaign, the brand could take its first step on a glorious data-powered path to brand growth with newly recruited consumers sharing their happy experience with increased affinity. The data-driven insights unleashed with the Grivy Growth Platform proved the sought after support to take the next big step of retargeting and retaining these consumers while integrating learnings on consumer motivation to their strategic plans for new net growth..