The Coca Cola Company - Frestea Ramadan

Frestea was enabled the opportunity to drive new growth with accelerated recruitments leveraging Grivy integrations of:
● Grivy owned third party shopper data enabling laser-sharp targeting of relevant consumers for product awareness at upper funnel.
● Online-to-offline store promotions integrating gamification to engage consumers on a journey from product awareness to trial with store purchase owing to the exciting gaming integration within journey.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● Mobile-first moment based messaging enabling to reach consumers at moments of peak potential to tap their desire to purchase and drive conversions at maximized rate.

With this campaign the brand was not just enabled a successful recruitment drive but was set on a path to prove category leader with ability to strategize appropriate future efforts for new net growth owing to the data insights on consumer purchase pattern furnished by Grivy attributing the place, time and pattern of motivation and purchase along with identifiable first-party data collected on the new buyers.