Our partnership with Grivy proved successful in accomplishing the high momentum in the launch of our new product variant, Fanta Rasa Jeruk Vitamin C. The common ground of collaboration was our pursuit of serving consumers with a refined and relevant brand experience. Grivy enabled user journey facilitated verifiable sales transactions with offline store-enabled digital coupons, while retargeting strategy at each step of the process was key to driving maximized traffic. The total brand equity study accompanying our campaign with Grivy, was essential to understand our consumers better and realize the future potential for brand growth.
