The Coca-Cola Company - Coke Ultimate

The Coca-Cola Company was enabled to direct sizeable traffic to its promotional campaign at KlikIndomaret its new product variant with Grivy integrations of:
● First-party data activation enabling to target existing brand buyers to reconnect and engage for repeat purchase.
● Mobile-first messaging brand promotions attracting interest of target audience and driving traffic to purchase page thus enabling to increment transactions.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.

With this campaign, the brand was able to raise awareness for its new variant among consumers that matter the most in a manner most relevant and elicit the desired response of incremental new variant purchase, thus justifying and powering the brand’s efforts in new product variant launch.