The Coca-Cola Company – Coke Iftar Event

The Coca-Cola Company - Coke Iftar Event

Realize in full capacity the positive outcomes of the largest ever brand hosted Ramadan event

Case study
The Coca-Cola Company, with its legacy brand Coca-Cola, successfully pulled of the largest Ramadan dinner event in collaborating with Grivy that supported the brand’s endeavour by attracting and engaging relevant audience on an offline triggered journey to event participation resulting in maximized footfall and enabling the brand to realize its agenda of meaningfully leveraging the festive mood to drive strong association of the brand moments with the idea of fun-filled celebration with friends and family.
2.23>X
More participants attracted and engaged by Grivy on their journey to event venue with offline triggered seamless online trail to ticket acquisition.
100>%
Consumers showcased willingness to share their data given the thoughtfully designed value exchange and strategically integrated product trial opportunity.
13>%
Consumers advocating their experience leading to brand virality for accelerated new recruitments with earned media exposure.
The story
Fizz of joy in each sip !
The brand, with a legacy of a century and more, has devoted itself to refreshing and rejuvenating consumers. A cooling sensation with an enticing fizz symbolizes the joy that Coca-Cola brings, making it a go-to brand around the globe. With ever-changing consumer preferences, the brand remains at the top of its game to exceed expectations with each new innovation.
The Coca-Cola Company – Coke Iftar Event
The goal
Inviting consumers to experience the true magic of Ramadan with Coca-Cola
Coca-Cola hosted the largest Ramadan dinner in Indonesia with an aim to uplift the mood of celebration and connect with consumers in the right light to drive extensive brand trials. To substantiate the results of increased hype, engagement and product trials with maximum campaign participation, the brand partnered with Grivy to reach and engage consumer, both offline and online, with a seamless interface to register and enter the event. With the data collection abilities of The Grivy Growth Platform, the brand aimed to empower its future strategies with a clear understanding on their consumers are with first-party data of participants.
The solution
Enabling the real magic of Ramadan with a seamless journey to enter Coca-Cola hosted dinner and fun !
Phone template Image
Phone template Image
Phone template Image
Phone template Image
Phone template Image
Phone template Image
Phone template Image
The result
89% of the participants took home the Coca-Cola souvenir to rejoice & remember the moments of this Ramadan !
The Coca-Cola Company was enabled to escalate recruitments of Gen-Z audiences for the iconic Coca-Cola drink by leveraging Grivy integrations of:
● Offline triggered journey to event participation maximizing registrations with a seamless online interface.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● Advocacy encouraged with the shareability of the exciting brand interaction moments on social media with an aim to bring organic audiences to the campaign.

Thus with this campaign, the brand was able to double down on its agenda of driving the rightful brand association by reviving the magic of Ramadan with an energizing Coca-Cola spirit for a large number of consumers who entered the event with amplified enthusiasm and went back home with increased brand affinity post the joyful experience integrating extensive brand trial with product sampling. With first party data collected on this participants, the brand could quantifiably measure the impact of its campaign while securing the base for future retargeting efforts.
The Coca-Cola Company – Coke Iftar Event
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
Learn more
Coupons
Digital-first coupons to redeem products in the offline store.
Learn more
Authentication
First-party consumer data collection and activation.
Learn more
The Coca-Cola Ramadan event proved a massive hit thanks to the Grivy journey driving footfall to the event with a seamless offline triggered online registration process. With our on-ground efforts to engage consumers while we aim to establish the brand buzz with rightful association with fun and celebration, what we face as a challenge is the ability to measure the impact of our efforts in quantifiable terms of new recruitments and product trials, which of course was made easy with data collection ability powered by Grivy.
Fitriana Adhisti
Frontline Marketing Manager at The Coca-Cola Company

More ways to engage with consumers

Image placeholder
Shopping Lists

Influence buying behavior with planned purchases.

Image placeholder
Coupons

Activate consumers through online and offline stores.

Image placeholder
Cashback

Drive long term loyalty with instant cashback rewards.

Image placeholder
Receipts

Understand what's in the consumer common basket.

Image placeholder
Authentication

Acquire consented first party consumer data at scale.

Image placeholder
Footfall

Drive store traffic and measure conversions.

Image placeholder
Scanning

Unlock digital experiences through the packaging.

Image placeholder
Loyalty

Drive community loyalty with key retail customers.

Image placeholder
Landings

Lightening fast loading landing pages.

Image placeholder
Sweepstakes

Digital engagement programs.

Image placeholder
Surveys

Gather first-party consumption insights.

Image placeholder
Advocay

Digital word of mouth.

Image placeholder
Missions

Digital shopper missions.

Image placeholder
Rewards

Digital rewards in exchange for data.

Ready to connect with new consumers?

Contact Account Success