The result
A blast of store traffic attracted with versatile mobile-first approach of communication by Telkomsel !
The collaborative efforts of Telkomsel and Grivy enabled brands with incremental sales conversions for promotional efforts with features of:
● Awareness drive with mobile-first communication of SMS, MMS, App notification, Rich Media Banners, Website communication reaching consumers at scale and attracting their attention to brand promotion as enabled by Telkomsel.
● Online-to-offline binding journey to purchase at mini-market chains powered by partnership with retailers like Indomaret and Alfamart.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Hyper local activation capabilities with location intelligence integrate in mobile-first communication enabling to reach relevant users at the right time and place with rightful brand offering to attract maximized interest.
This collaboration granted Telkomsel the capability to offer consumers an enticing and convenient shopping experience, elevating their overall satisfaction. Owing to this partnership, CPG brands were enabled to transition online engagement into offline transactions. With data acquisition ability bestowed by Grivy, brands had a clear understanding of traffic flow across digital and physical channels that unlocked insights meaningful to drive future strategies.
