Skintific

Skintific

Attract and attribute consumers’ journey to brand product page on Shopee targeting to amp up ecommerce sales

Case study
With the Grivy Growth Platform, Shopee enhanced its promotional campaign’s ability to drive purchases for the brand Skintific with the ability to augment a compact journey to purchase from the first click of interest at the upper funnel to the final click to check out at ecommerce product page leading to increased engagement tied down to conversions. With an end-to-end trackability of the journey the brand was powered with meaningful insights to derive future efforts from.
5.5>%
Click-to-conversion rate recorded with a direct to ecommerce product page journey tied seamlessly from upper funnel to lower funnel with Grivy.
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Amped up engagement among target audience showcased with click-through-rate owing to effective media feature of promotional offer.
4>.9x
Attachment rate demonstrated with consumer basket data unveiling meaningful insights into consumers’ buying preference.
The story
Glow & Beyond with Skintific !
Skintific is a visionary brand in the beauty industry that strives to bring healthier skin to all. With smart products featuring pure active ingredients, advanced formulations, and cutting-edge technology, the brand focuses beyond immediate results, on the long-term well-being of consumers’ skin !
Skintific
The goal
Illuminate, Engage, Elevate
Skintific's collaboration with Grivy was driven by the desire to maximize their ecommerce promotional campaign's impact by boosting online sales conversions. With mobile-first messaging across social media and in partnership with Samsung, Grivy helped captivate consumers’ attention at the right moment, guiding them on an attributable journey to the Shopee product page. The brand not only witnessed increased sales among new buyers identifiable with first-party data, but also gained invaluable insights on its media performance and brand buyers’ purchase behaviour to shape future strategies.
The solution
A mobile-first guiding force to drive traffic to the ecommerce product page and unleash consumer data to gauge
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The result
Radiant results of 4.9x increment in basket value achieved !
Skintific triumphed in the ecommerce arena, benefiting from Grivy’s integrations of:
● Mobile-first messaging of brand promotions driving traffic to purchase page thus enabling to increment transactions
● Real-time tracking capabilities seamlessly integrated at every step of the user journey, empowering Skintific to optimize their campaign and maximize purchase intent.
● The acquisition of first-party consumer data providing profound insights into campaign participants, enabling precise targeting for future endeavors.

As a result, Skintific not only justified their promotional efforts with doubled conversions but also set a course for precision in future growth strategies, armed with insights into media efficiency and consumer buying behavior within the skincare category.
Skintific
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Coupons

Activate consumers through online and offline stores.

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Cashback

Drive long term loyalty with instant cashback rewards.

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Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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Sweepstakes

Digital engagement programs.

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Surveys

Gather first-party consumption insights.

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Advocay

Digital word of mouth.

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Missions

Digital shopper missions.

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Rewards

Digital rewards in exchange for data.

Ready to connect with new consumers?

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