The result
A Perfect Gift of store redemptions for brands driven by mobile-first approach of Samsung !
The collaborative efforts of Samsung and Grivy enabled brands with incremental sales conversions for promotional efforts with features of:
● Awareness drive with in-app limelight of popup notif, rich Banners, push notifications, location-based notifications, and in-app sponsored listings reaching consumers at scale and attracting their attention to brand promotion as enabled by SGI.
● Online-to-offline binding journey to purchase at mini-market chains powered by partnership with retailers like Indomaret and Alfamart.
● Optimization capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Hyper local activation capabilities with location intelligence integrate in mobile-first communication enabling to reach relevant users at the right time and place with rightful brand offering to attract maximized interest.
Thus this partnership unlocked Samsung the ability to present consumers an enticing experience of convenient shopping journey and boost their overall satisfaction. The CPG brands are empowered online to drive transactions offline owing to this partnership. With data justifying the flow of traffic across digital and physical channels, the brands have a comprehensive understanding of what works and what doesn’t and for whom, helpful to revitalize future efforts.
