The result
3.9x uplift in brand recall accounting for brand growth with product adoption !
Enfagrow was enabled with the right strategy to maximize brand trials with Grivy enabled features of:
● Offline & Online triggered user journey unlocking the unique ability to reach consumers mobile-first as well as at points-of-purchase intriguing their interest with brand offering and taking them on journey to product purchase in partnership with Alfamart & Alfagift.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future effort.
● The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.
Thus, with this campaign the brand was able to drive impact of its promotional efforts in the right direction by targeting shoppers at the juncture of category adoption with nudge to try brand’s premium trustworthy product across online and offline channels incrementing reach and amplifying sales. Further with data support, the brand was able to well-equip itself with strategy to drive growth with relevant information on its core consumers.
