The result
2.1x increment in basket value achieved with compelling promotions !
Neutrogena conquered high returns with its e-commerce presence leveraging Grivy integrations of:
● Seamlessly integrated upper funnel to lower funnel journey to product page incrementing brand engagement on ecommerce website in partnership with Lazada.
● Mobile-first messaging of brand promotions driving traffic to purchase page thus enabling to increment transactions.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
With Grivy's versatile collaborative ecosystem established with partnerships across the upper and lower funnel, the brand harnessed the excitement of Lazada's double-date Mega Sales event to achieve higher sales conversions. This not only boosted their immediate results but also provided invaluable insights into consumer buying patterns, empowering their future growth journey.
