The result
70% buyers give a vote of trust upon product trial !
Wyeth S26 was enabled to drive recruitments at scale leveraging Grivy integrations of:
● Online-to-offline promotional campaign engaging consumers with a tailor made user journey from product awareness to product experience through purchase enabled at partner mini market channels, Alfamart and Indomaret.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent with retargeting at each step.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.
Grivy owned third party shopper data enabling laser-sharp targeting of relevant consumers for product awareness and trial.
Thus with this campaign the brand was powered to realize maximized return on marketing spend by bridging the gap between upper funnel awareness drive and lower funnel conversion goals by navigating consumers seamlessly from upper funnel media to lower funnel purchase journey. Further with identifiable first-party data points on these participants,, the brand was ensured new consumer participation and was equipped with behavioral insights on their purchase journey to strike relevance in future efforts of retention and retargeting.
