Nestlé Milo

Nestlé Milo

Driving measurable sales impact leveraging store-enabled trade promotions by Grivy.

Case study
Nestlé Milo was able to transcend the impact of upper-funnel engagement as enabled by InMobi to lower funnel sales transactions with Grivy user journey translating product interest to purchase intent with digital coupons for offline store redemption, while also realizing the future potential to optimize efforts for further personalization in consumers’ experience with 1st party consumer data made available by Grivy.
31>%
Coupon redemption as enabled with the ease of user journey taking consumers to a nearby store.
13>%
Earned media captured with advocacy to drive high return on marketing spend.
47>%
Authenticated users activating 1st party consumer data to optimize efforts for future re-targeting.
The story
Miles to go with Milo !
With taste so delectable and benefits irreplaceable, Milo has stood through the decades as the undefeated champion within the beverage category. The brand, by providing the much-needed nutrients through products, has strived to strengthen and energize its young consumers with the right spirit of sportsmanship, encouraging them to achieve high and aim for nothing but the sky.
Nestlé Milo
The goal
The taste of brand success with drive to product purchase
Nestlé Milo aimed to activate shoppers with a gradual build to establish their place in shoppers’ baskets of repeat purchases. This was enabled to achieve with Grivy user journey carefully tapping the excitement of upper funnel media efforts to define moments of planned purchase with digital discounts offers enabled to redeem in nearby stores while first-party consumer data activated through the process was key to enhance and optimize efforts for future retargeting.
The solution
Initiate the plan to purchase with digital discount coupons sealing the interest to try with an intent to buy
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The result
Milking the potential for brand supremacy with 13% shoppers' advocacy !
Nestlé Milo was enabled to achieve heights of success with shoppers activated at large for offline conversion with Grivy enabling:
● Mobile-first messaging across channels reaching consumers with the right message to stimulate buying at the right moment.
● Digital discount offers to seal the interest with purchase intent, leveraging massive activation with personalized adverts reaching relevant consumers across applications as enabled by InMobi.
● Location-based call-to-action helping consumers to locate and navigate to nearby stores for coupon redemptions and subsequent product purchases.
● End-to-end retail management enabling redemption at offline stores supporting the ease of process for the brand as well as consumers.
● Advocacy to capture earned media with shares and referrals and maximize return on marketing spent.

Thus helping the brand to capture consumers’ share of mind with a full-funnel strategy to intrigue, activate, convert and retain with Grivy.
Nestlé Milo
PRODUCTS USED
Attributions
Captivating visuals conveying brand message.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Coupons
Digital first codes to redeem products in the offline store.
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Authentication
First party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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After having activated products in other categories, we were all set to collaborate with Grivy for our brand Milo with an aim to entice consumers with a seamless experience to product purchase, thus hoping to motivate shoppers’ for product trials. Needless to say, we were able to exceed expectations by 2.4x and further initiate our shoppers on a journey to brand loyalty leveraging first-party consumer data activated by Grivy, having already established a close connection building on trust and transparency thanks to Grivy user journey.
Cherish Imballo Harahap
Brand manager, Nestlé Milo

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Coupons

Activate consumers through online and offline stores.

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Cashback

Drive long term loyalty with instant cashback rewards.

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Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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Sweepstakes

Digital engagement programs.

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Surveys

Gather first-party consumption insights.

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Advocay

Digital word of mouth.

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Missions

Digital shopper missions.

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Rewards

Digital rewards in exchange for data.

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