Nestlé – Dancow

Nestlé - Dancow

Amplifying brand engagement to drive brand recruitments tapping double date mega sales event of Shopee

Case study
Shopee, in collaboration with The Grivy Growth Platform, unlocked for Dancow the full potential of the Double Date Mega Sales event on the ecommerce platform. With the upper funnel feature of the mega sales event clickable to start a journey to the brand page on Shopee, Dancow was able to the cut through the clutter of competing brands and engage consumers the right moment in the right direction with a result of incremental brand conversions.
7>%
Click-to-conversion rate recorded with a direct to ecommerce product page journey tied seamlessly from upper funnel to lower funnel with Grivy.
86>%
Amped up engagement among target audience showcased with click-through-rate owing to effective media feature of promotional offer
4>.4x
Attachment rate demonstrated with consumer basket data unveiling meaningful insights into consumers’ buying preference.
The story
Dancow Mission: The true blend of taste and nutrition !
Dancow, the growing up milk brand by Nestlé, was specially created to focus on growing needs of children aged between 1 year to 5 years. With careful consideration of a mother’s concern for her young ones alongside the kids’ taste preferences, the brand curates products packed with goodness of necessary nutrients and appeal of great taste. The brand has consistently proved the much needed support to Indonesian mothers by innovating to meet their evolving concerns with its newer products.
Nestlé – Dancow
The goal
Power up with double dates - Double up engagement. Double down on purchase insights.
Harnessing the combined efforts of Grivy and Shoppee's online store, Dancow aimed to fruitfully utilize the mega sales event by Shopee to attract new buyers at scale and pace, understand their buyer behavior and retain them with future efforts. This was facilitated with a seamless buying journey right from the initial interaction in the upper funnel to the final step of purchase at the e-commerce product page. Through journey tracking, the brand gained insights into buyer first party data profiles, purchase behaviors, and which media channels attracted the most traffic, which proved invaluable for steering future retargeting and brand growth endeavors.
The solution
A mobile-first Megaphonic reach to target audience directing traffic to Mega Sales event on Shopee
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The result
7.7% online sales conversions on Shopee with Grivy !
Dancow conquered high returns with its e-commerce presence leveraging Grivy integrations of:
● Seamlessly integrated upper funnel to lower funnel journey to product page incrementing brand engagement on ecommerce website in partnership with Shopee.
● Mobile-first messaging of brand promotions driving traffic to purchase page thus enabling to increment transactions.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.

With Grivy's versatile collaborative ecosystem established with partnerships across the upper and lower funnel, the brand harnessed the excitement of Shopee's double-date Mega Sales event to achieve higher sales conversions. This not only boosted their immediate results but also provided invaluable insights into consumer buying patterns, empowering their future growth journey.
Nestlé – Dancow
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Coupons

Activate consumers through online and offline stores.

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Cashback

Drive long term loyalty with instant cashback rewards.

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Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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Sweepstakes

Digital engagement programs.

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Surveys

Gather first-party consumption insights.

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Advocay

Digital word of mouth.

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Missions

Digital shopper missions.

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Rewards

Digital rewards in exchange for data.

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