The result
Fortified brand image with 87% consumers attesting to advocate their trusted choice!
Dancow FortiGro was enabled to recruit new buyers leveraging Grivy integrations of:
● Online-to-offline promotional campaign engaging consumers on a journey from product awareness to product experience through purchase enabled at partner mini market channels, Alfamart and Indomaret.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants enriched with demographic data from TBS enabling identification of the sought-after target segment for future efforts.
● The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.
● Advocacy enabled with shares & referrals, encouraging consumers to share their fun-filled product experience and bring organic audiences to the campaign.
The campaign attracted attention of desired audiences with mobile-first messaging of promotional offer, retained interest with a seamless online to offline integrated journey to purchase and converted purchase intent for uplift in offline sales at partnering mini market chains, while collecting behavioral first-party data insights across each stage of process. The campaign thus empowered the brand to initiate on its growth spectrum with the high-value tool of first-party consumer data and understanding of their behavior and preferences within category to re-engage them with revitalized marketing efforts.
