Mondelēz International - Ritz Choco

Ritz Choco was enabled with the right strategy to maximize brand trials with Grivy enabled features of:
● Full-funnel campaign, that targeted potential consumers with mobile-first triggers to drive interest in partnership with Samsung Gift Indonesia, and thus trials at mini-market chains.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.

Thus this campaign assisted the brand in achieving its agenda at hand of acquiring new consumers for newly launched variant, while simultaneously fueling the brand’s future initiatives to nurture these trialists to loyalists leveraging the first-party consumer data profiles acquired and enriched with insights on their purchase pattern and preferences owing to trackability of Grivy journey followed by a relevant survey.