Mondelēz International - Cadbury Dairy Milk Hazelnut

Cadbury Dairy Milk was able to maximize the returns on their recruitment efforts with Grivy enabled:
● Online-to-offline promotional campaign engaging consumers on a journey from product awareness to product experience through purchase enabled at partner mini-market channels, Alfamart and Indomaret.
● Upper funnel integration of TikTok and Facebook revitalized to relevance in reaching desired audiences with intriguing communication owing to consumer data insights from lower funnel pushed back to optimize upper funnel efforts.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess of consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling identification of the sought-after target segment for future efforts.
● The total brand equity study revealing consumers’ perception of the brand and the impact of the campaign on its booming affinity.

With this campaign, the brand was able to consolidate its marketing efforts from the upper funnel to the lower funnel with real-time acquired consumer data insights enabling optimization at each stage to accelerate recruitment and maximize returns on marketing spent. With Grivy, the brand was able to see through from the first point of brand interaction to the final stage of store transactions while simultaneously enriching its first-party consumer database crucial for future retargeting and new net growth strategies.