The result
A festival to rejoice with 28% new brand buyers !
CDM was enabled to stir up the brand engagement and drive participation in the brand hosted Pop Art festival with Grivy enabled features of:
Mobile-first messaging evoking consumers’ enthusiasm at the right time and in the right way with intriguing communication and unlocking opportunity to boost sales as prerequisite to concert experience.
Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
Customer data acquisition of first-party consumer data in partnership with Whatsapp, validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
Advocacy enabled with social media shares & referrals, encouraging consumers to share their fun-filled product experience and bring organic audiences to the campaign.
*Receipt scanning of purchase details integrated as prerequisite to concert experience unleashing basket insights for further analysis of consumer buying behaviour.
With this campaign the brand was supported with an user journey that would reach, engage and convert new buyers at the right place and with the right communication by taking them through a binding journey from click, purchase, scan receipt/photo authentication, data submission and finally ticket confirmation. Further, the brand was enabled with first-party consumer data profiles enriched with actionable insights on their buying behaviour to power future growth strategies.
