The result
The Sweet Revelation of consumers’ purchase patterns with their basket data
Sweety was enabled to initiate shoppers on a path to retention with retargeting with Grivy integrations of:
● A mobile-first approach to reach consumers with the right message with the right offer at the right time to activate them on a journey to brand loyalty.
● User Authentication facilitating the collection and activation of first-party consumer data to realize the future potential with streamlined targeting efforts.
● Post-purchase activation with digital cash back on scanned receipts to activate basket data of target shoppers is useful to define relevant opportunities to connect with and convert shoppers on a journey to purchase.
● Post campaign total brand equity study to judge the current state of prominence with a peek into consumers’ perception of the brand.
Thus, establishing a path to upsell across product categories as a means to maximize revenue and initiate growth with a comprehensive knowledge of consumers' buying patterns and the ability to track their needs with relevant first-party consumer data.
