The result
A wide spread modern trade opportunity unlocked with 22k stores across town
Indomaret is able to drive swift offtake of its in-store promotions and present brands with meaningful data insights with Grivy enabled:
● Online-to-offline user journey unlocking the unique ability to reach shoppers mobile-first, intrigue their interest with brand offering and take them on journey to product purchase at nearest store.
● Location intelligence enabling location-based targeting of shoppers nearest to store and further triggering their purchase intent with navigation to the nearest store.
● Different promo types like sampling, price cut, discounts, raffle, cashback enabled to execute for brands with an online-to-offline- connected promotional campaign.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to enrich and maximize value of the retail data with added data on shopper interaction across events of the purchase journey unlocking brands an end to end view.
● Digital advocacy enabled in partnership with messaging apps enabling to capture earned media with shares and referrals to maximize traffic to campaign thus increasing return on marketing spent.
With this collaboration, Indomaret is able to generate traffic to store online at an amplified rate especially with digital advocacy and thus achieve their sales target for in-store promotions with ease. This partnership has thus enhanced the purview of relationship with brands with sales conversions that count beyond the immediate revenue impact owing to the data collected on each nelly recruited shopper presenting brands with a word of future abilities to drive relevant and consistent growth.
