Indomaret

Indomaret

A partnership that supports brands with a data-powering online-to-offline journey to recruitments

Case study
Indomaret, a stalwart mini-market chain in Indonesia, is now powered to serve marketing and sales agendas of brands with the power of online-to-offline connected buying journey trackable from from first click of interest to check out at store level in strategic partnership The Grivy Growth Platform. With Grivy attracting interest through mobile-first messaging of brand promotions, Indomaret achieves boost in store footfall and thus incremental revenue with each campaign that it is able to initiate with brands through Grivy support.
6>+
Types of promotions enabled to execute in an online-to-offline campaign format by Grivy for eminent CPG brands
22000>+
Indomaret stores across Indonesia are enabled to run a seamless online-to-offline campaign for CPG brands in partnership with Grivy
500>+
Brand Campaigns powered with an online-to-offline journey by this partnership for many eminent CPG brands resulting in amped up conversions
The story
Indomaret: Serving quality products in a comfortable atmosphere !
Established first in the year 1988 as a one outlet store, Indomaret now stands strong as a pioneer in mini-market sector with 22000+ stores across Indonesia, all committed to serve consumers with products best suiting their needs. With its commitment to serve consumers better everyday, the mini-market chain has also introduced its online ecommerce platform, KlikIndomaret, to reach consumers everywhere, to meet their everyday needs !
Indomaret
The goal
Boosting brand campaign agendas with end-to-end support from online to offline !
Indomaret’s partnership with Grivy is driven by the joined goal of supporting brands in their promotional efforts with full-funnel activated attributable user journeys that binds consumer attention from first-click of interest to store checkout at their nearest Indomaret store, thus driving incremental store traffic for maximized sales conversions. The collaborative efforts of tracking shoppers’ journey from first-click to store transaction, has enabled the retailer to present brands with an end-to-end data view useful to revitalize future growth agenda with insights, while powering the brand’s campaign agendas with optimizations for best results.
The solution
A seamlessly bound buying experience tracked for optimization and incremental sales success !
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The result
A wide spread modern trade opportunity unlocked with 22k stores across the Indonesian archipelago
Indomaret is able to support brands promotional efforts with incremental sales conversions with Grivy enabled:
● Offline & Online triggered user journey unlocking the unique ability to reach shoppers mobile-first as well as at points-of-purchase intriguing their interest with brand offering and taking them on journey to product purchase at store.
● Location intelligence enabling location-based targeting of shoppers nearest to store and further triggering their purchase intent with navigation to the nearest store.
● Different promo types like sampling, price cut, discounts, raffle, cashback enabled to execute for brands with an online-to-offline- connected promotional campaign.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to enrich and maximize value of the retail data with added data on shopper interaction across events of the purchase journey unlocking brands an end to end view.
● Digital advocacy enabled in partnership with messaging apps enabling to capture earned media with shares and referrals to maximize traffic to campaign thus increasing return on marketing spent.

With this collaboration, Indomaret extended its power beyond its retail capabilities to support brands in their marketing mission to drive sale conversions that count beyond its immediate revenue impact with the data acquired on each consumer enabling brands the future possibility to drive growth in the right direction.
Indomaret
PRODUCTS USED
Attributions
Call-to-action with location intelligence to find nearby stores.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Authentication
First-party consumer data collection and activation.
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Survey
Total Brand Equity Study to unleash consumer insights useful to brand.
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Advocacy
Share and referrals to drive earned media exposure.
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More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Coupons

Activate consumers through online and offline stores.

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Cashback

Drive long term loyalty with instant cashback rewards.

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Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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Sweepstakes

Digital engagement programs.

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Surveys

Gather first-party consumption insights.

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Advocay

Digital word of mouth.

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Missions

Digital shopper missions.

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Rewards

Digital rewards in exchange for data.

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