Indofood Sambal

Sambal Indofood was enabled to drive new net growth leveraging Grivy integrations of:
● Online-to-offline promotional campaign in collaboration with InMobi, engaging consumers on a journey from product awareness to product experience through purchase enabled at partner mini market channel, Indomaret and their online delivery site, KlikIndomaret.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.

Thus with this campaign the brand was well-equipped to explore new growth opportunity in ways more than one. The hyper-targeted campaign drove excitement to escalate consumers’ exposure with product trials. Simultaneously, to maintain their growth momentum the brand was supported with clarity on the new buyer profiles with insights on their purchase behaviour, existing brand perception and identifiable first-party consumer data useful to retarget them with relevant efforts in future.