Google Local Guides

Google Local Guides

Strengthening the community of local guides on Google Maps by rewarding them rightfully with Grivy

Case study
Google was able to empower its Local Guides program with the support of ‘Grivy Perks Hub’ presenting the Local Guides volunteers with the reward of promotional offers and subsequent redemptions for leading brands ranging various industries. In partnership with Grivy, Google was able to map a journey from the consumers email inbox to in-store or online purchases which in turn resulted in incremental brand redemptions, serving justice to their promotional efforts.
40000000>+
Google Maps users reached to be rewarded with campaign offerings resulting brand results of amplified awareness and subsequent conversions.
5>+
Online campaign communication formats supported to reach relevant consumers at the right time and place with the right messaging of campaign offering
100>+
Brand Campaigns powered with an online-to-offline journey by this partnership for many eminent CPG brands resulting in amped up conversions.
The story
Google Local Guides: A community of explorers !
Google, a tech giant, empowers billions globally through its innovative search engine, productivity tools, and cloud services. From individuals to businesses, it connects and enriches lives with unparalleled information access. With a mission to serve its users better and accurately, Google has introduced its Local Guides program to build a community of explorers who add to the relevance and essence of each place they visit with their experiences !
Google Local Guides
The goal
Rewarding its users with the right to store transact with CPG brand offers !
Google Local Guide partnered with Grivy with an agenda to streamline its rewarding system and present its users with a seamless offer redemption process thus enabling users with rewards in a rightful manner. In a collaborative approach with Grivy, Google Local Guides has been able to entice and delight its users with promotions most relevant to them and present promoting brands with incremental redemptions, owing to a journey mapped from a online communication across formats: newsletter, push notifications, web app rich media banners, and Local Guide Web portal, to promotion redemption point through Grivy Perks Hub.
The solution
Reaching users with the enticing news of brand offers they earned, taking them on a journey to redeem!
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The result
70% users earned their rightful reward with Grivy !
Google Local Guides supported brands in reaching consumers at scale and fulfilling their promotional objectives with:
● Awareness drive with a diverse set of online communication adopted with email, push notifications, web app rich Media banners, and local guide web portal to initiate consumers on a journey from awareness to purchase.
● A perks hub enabled by Grivy to streamline and present the Local Guide community a pathway to redeem exciting brand offers with their points earned.
● Electronic email communicating brand offers and onboarding consumers on a journey to store and online transactions.
● Online-to-offline integrated path to purchase presenting users the convenience of shopping experience with a navigation to their nearest store for purchase.

This partnership thus supported brands to unlock a new meaningful channel to attract relevant new consumers with brand offerings that are best-suited rewards to their service resulting in a happy and growing community owing to the experience curated by Grivy.
Google Local Guides
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Authentication
First-party consumer data collection and activation.
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Loyalty
Loyalty program integration to drive consistent engagement.
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Coupons

Activate consumers through online and offline stores.

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Cashback

Drive long term loyalty with instant cashback rewards.

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Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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Sweepstakes

Digital engagement programs.

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Surveys

Gather first-party consumption insights.

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Advocay

Digital word of mouth.

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Missions

Digital shopper missions.

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Rewards

Digital rewards in exchange for data.

Ready to connect with new consumers?

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