The result
Sweet success of 42% redemptions to savor !
Pretz was enabled to accelerate sales conversions with an end result of increased consumption at mini-market level leveraging Grivy integrations of:
● Omnichannel promotional campaign engaging consumers on a journey from product awareness to product experience through purchase at partnering mini market chain, Alfamart and its ecommerce platform, Alfagift.
● Mobile-first moment based messaging reaching relevant consumers with intriguing value offering at the right time and place to tap their desire and drive impulse for purchase.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.
The unique ability to enable and track journey to purchase across online and offline channel of Alfamart ensured fruitful results for the brand’s promotional efforts by recruiting consumers not just at scale but in a way that counts owing the first-party data and insights collected on consumers’ buying behaviour, useful to drive data-powered future efforts.
