The result
Tasting the flavor of success with 28 % new buyers
Pretz was enabled to accelerate new recruitments for product trials leveraging Grivy integrations of:
● Online-to-online promotional campaign engaging consumers on a journey from product awareness to product experience through purchase at partnering mini market chain, Alfamart.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● Advocacy enabled with social media shares & referrals, encouraging consumers to share their fun-filled product experience and bring organic audiences to the campaign.
● The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.
Thus, with this campaign, the brand was supported in success of lower-funnel activation of new consumers with product trial opportunity enhanced by striking the right balance in exciting consumers with intriguing mobile-first communication of relevant value offering seamlessly integrated into the convenience of online-to-offline purchase journey. Furthermore, the data insights derived on identifiable new buyers presented the ability to shape the brand’s future growth strategy.
