As a brand, we are focused on ensuring the best in quality and safety with our products. With a streamlined vision to serve our best-suited consumers, it is of prime importance to define & target the right consumers who can best benefit from our offerings. This was seamlessly enabled with Grivy consumer journey to purchase that helped engage consumers with the right message and offerings while also enabling insightful data at each stage of the process for faster and better conversion of consumers to brand loyalty.