Beiersdorf - Nivea Men & Sunscreen Campaign

Nivea was enabled the opportunity to drive new growth with accelerated recruitments leveraging Grivy integrations of:
● Offline & Online triggered user journey unlocking the unique ability to reach consumers mobile-first as well as at points-of-purchase and intrigue their interest with brand offering, taking them on journey to product purchase in partnership with Alfamart.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Consumer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.

Thus with this campaign the brand was able to reach the true potential of its promotional efforts. With relevant consumers on boarded across channels to redeem the goodness of Nivea, the brand was able to set brand buyers on a path to brand lovers, later to be nurtured with relevant efforts given the power of first-party data collected on the campaign participants.