Beauty Cinta Lokal

Beauty Cinta Lokal

Amplifying brand engagement to drive brand recruitments tapping double date mega sales event of Blibli

Case study
The Grivy Growth Platform in partnership with Blibli enabled Beauty Cinta Lokal to reap the true benefits of Double Date Mega Sales event on BliBli online store by directing potential consumers to ecommerce product page with upper funnel feature of promotional efforts reaching consumers mobile-first and taking them on an attributable journey to online store check-out.
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Click-to-conversion rate recorded with a direct to ecommerce product page journey tied seamlessly from upper funnel to lower funnel with Grivy.
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Amped up engagement among target audience showcased with click-through-rate owing to effective media feature of promotional offer.
11>.6x
Attachment rate demonstrated with consumer basket data unveiling meaningful insights into consumers’ buying preference.
The story
The House of Indonesian Beauty Secrets !
Beauty Cinta, a beauty brand indigenous to Indonesia, is well-known across the country with its vast range of beauty products. With its quality and variety, the brand has made its way to the personal care routine of women across the country !
Beauty Cinta Lokal
The goal
Power up with double dates - Double up engagement. Double down on purchase insights.
Beauty Cinta Lokal leveraged the collaborative efforts of Grivy and BliBli online store to attract, identify and recruit new buyers for the brand by enabling and attributing a seamless purchase journey from first click at upper funnel to check-out at ecommerce product page. With trackability of journey, the brand was enabled an understanding of who the buyers, what their purchase patterns are, and what media attract best traffic, useful to power the brand’s future retargeting and brand growth goals.
The solution
A mobile-first Megaphonic reach to target audience directing traffic to Mega Sales event on Blibli
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The result
Gleaming results of 11.6x increment in basket value achieved
Beauty Cinta Lokal emerged victorious in ecommerce landscape leveraging Grivy integrations of:
● Seamlessly integrated upper funnel to lower funnel journey to product page incrementing brand engagement on ecommerce website in partnership with Blibli.
● Mobile-first messaging of brand promotions driving traffic to purchase page thus enabling to increment transactions.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.

Thus with the multifaceted collaborative ecosystem enabled by Grivy with partnership across upper and lower funnel the brand was able to ride the hype of Blibli’s double date Mega Sales event to reach rightful results of increased sales conversions while also being powered in their future growth journey with meaningful insights on consumers’ buying pattern.
Beauty Cinta Lokal
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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As a strategic partner for the affiliate program, Grivy is committed to delivering exceptional quality of work. Thus, this collaboration has significantly impacted Blibli's promotional performance.
Ebi Biantoro
Associate Affiliate Marketing Lead PT Global Digital Niaga Tbk (Blibli)

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Coupons

Activate consumers through online and offline stores.

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Cashback

Drive long term loyalty with instant cashback rewards.

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Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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Sweepstakes

Digital engagement programs.

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Surveys

Gather first-party consumption insights.

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Advocay

Digital word of mouth.

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Missions

Digital shopper missions.

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Rewards

Digital rewards in exchange for data.

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