Bear Brand

Bear Brand

Realizing incremental online sales results by capitalizing the buzz of double date mega sales event of Lazada

Case study
Lazada, in collaboration with The Grivy Growth Platform, unlocked for the Bear Brand the full potential of the Double Date Mega Sales event on the ecommerce platform. With the upper funnel feature of the mega sales event clickable to start a journey to the brand page on Lazada, Bear Brand was able to the cut through the clutter of competing brands and engage consumers the right moment in the right direction with a result of incremental brand conversions.
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Click-to-conversion rate recorded with a direct to ecommerce product page journey tied seamlessly from upper funnel to lower funnel with Grivy.
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Amped up engagement among target audience showcased with click-through-rate owing to effective media feature of promotional offer.
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Attachment rate demonstrated with consumer basket data unveiling meaningful insights into consumers’ buying preference.
The story
Bear Brand : The trusted milk brand for millions !
Bear Brand is a brand from the House of Nestle well-known with its 100% pure sterilized milk product. With a health-first strategy, the brand focuses to inculcate best practices of drinking milk and thus a trusted brand of choice around the globe !
Bear Brand
The goal
Power up with double dates - Double up engagement. Double down on purchase insights.
Harnessing the combined efforts of Grivy and Lazada's online store, Bear Brand aimed to fruitfully utilize the mega sales event by Lazada to attract new buyers at scale and pace, understand their buyer behavior and retain them with future efforts. This was facilitated with a seamless buying journey right from the initial interaction in the upper funnel to the final step of purchase at the e-commerce product page. Through journey tracking, the brand gained insights into buyer first party data profiles, purchase behaviors, and which media channels attracted the most traffic, which proved invaluable for steering future retargeting and brand growth endeavors.
The solution
A mobile-first Megaphonic reach to target audience directing traffic to Mega Sales event on Lazada
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The result
____ increment in basket value achieved with compelling promotions !
Bear Brand conquered high returns with its e-commerce presence leveraging Grivy integrations of:
● Seamlessly integrated upper funnel to lower funnel journey to product page incrementing brand engagement on ecommerce website in partnership with Lazada.
● Mobile-first messaging of brand promotions driving traffic to purchase page thus enabling to increment transactions.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.

With Grivy's versatile collaborative ecosystem established with partnerships across the upper and lower funnel, the brand harnessed the excitement of Lazada's double-date Mega Sales event to achieve higher sales conversions. This not only boosted their immediate results but also provided invaluable insights into consumer buying patterns, empowering their future growth journey.
Bear Brand
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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Grivy proved our facilitator to opt a holistic approach in reaching, engaging and recruiting new consumers across upper and lower funnel. Our partnership with Grivy has powered us to achieve brand objectives with greater precision and relevance with the ability to measure the effectiveness of our media through campaign tracking and acquisition of first-party consumer data.
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Shopping Lists

Influence buying behavior with planned purchases.

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Coupons

Activate consumers through online and offline stores.

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Cashback

Drive long term loyalty with instant cashback rewards.

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Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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Sweepstakes

Digital engagement programs.

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Surveys

Gather first-party consumption insights.

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Advocay

Digital word of mouth.

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Missions

Digital shopper missions.

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Rewards

Digital rewards in exchange for data.

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