Bach Hoa Xanh, Vietnam

Bach Hoa Xanh is able to support brands promotional efforts with incremental sales conversions with Grivy enabled:
● Mobile-first messaging of campaign information attracting consumers on an online-to-offline buying journey at nearest BHX store to them.
● Location intelligence enabling location-based targeting of consumers nearest to store and further triggering their purchase intent with navigation to the nearest store.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Digital advocacy enabled in partnership with messaging apps enabling to capture earned media with shares and referrals to maximize traffic to campaign thus increasing return on marketing spent.

Thus this collaboration was able to support a focused effort in amplifying brand promotion with relevant captivating communication boosting consumers’ purchase intent and taking them through a seamless convenient buying experience with a well-connected trackable journey navigating traffic to strategically selected set of stores aimed at brand awareness and recruitments at specific locations. With the collective effort of data collection and reporting, the brand campaigns are tracked and optimized for best results, while also presenting insights on first-party data profiles to drive relevance in a brands’ future agendas.