Arnott’s – Tim Tam

Arnott's - Tim Tam

Defining the right way to resonate best with high potential consumers to drive offline conversions with A/ B tested trade promotions.

Case study
Tim-Tam, a biscuit brand by Arnotts, achieved success in recruiting new consumers for offline conversions with lower-funnel efforts A/B tested to effectiveness, with location-based messaging playing a monumental role in reaching the right audiences with relevant trade promotion and activating them in moments most likely to stimulate intent, thus defining the shortest path to product purchase at stores nearest to them.
6>x
Uplift in effective onboarding of new consumers A/B tested to success with location based messaging on mobile first channel.
6>.3x
Uplift in Offline conversions achieved with in-moment activation of consumers with trade promotion enabling purchase at their nearest stores.
60>.8%
Purchase intent captured with relevance of time and location with A/B testing of promotional campaign across parameters.
The story
Tame your cravings with Tim Tam!
Tim Tam, a biscuit brand from Arnott’s, is a temptation hard to resist. Exotic chocolate filling wrapped in malted biscuits is a signature composition that has earned the brand its popularity with an unbeatable experience of delicacy. With unique compositions and exclusive flavors, the brand has lived to impart love with the exceptional taste of indulgent treats.
Arnott’s – Tim Tam
The goal
A step into the new age of capturing interest !
With Grivy Growth Platform unlocking capabilities to track, analyze, and A/B test parameters across user events of the promotional campaign, Tim Tam aimed to zero in on consumers’ moments of truth and optimize efforts to conquer intent for a newly launched variant with messaging across mobile-first channels optimized to reach them at the right time and the right place and thereby convert high potential consumers in a manner most relevant.
The solution
Engage consumers from digital to retail with trade promotion tracked to optimize for maximum effect.
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The result
60% consumers enjoyed the exotic taste of new variant !
Tim Tam was enabled to activate consumers with 7x effectiveness on a path to product purchase with Grivy enabling :
● Consumer profiling of a high potential segment to focus efforts and derive maximized purchases.
● Proximity-based messaging across mobile-first channels to capture impulse and initiate purchases among relevant consumers at stores nearest to them.
● A/B testing to arrive at the effectiveness of the campaign with data insights enabled across parameters to optimize efforts.
● First-party consumer data collected and activated through user journey to enable the brand to retain consumers with retargeting efforts.

Thus helping the brand to realize efforts to resonate best with high intent consumers and drive retention to derive loyalty with the abundance of data brought to life with meaningful insights on the purchase behavior of targeted consumers.
Arnott’s – Tim Tam
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Authentication
First-party consumer data collection and activation.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Advocacy
Share and referrals to drive earned media exposure.
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In today’s world, where data is made available in abundance, the challenge is to make greater sense of it to drive decisions. And to overcome this challenge it is of utmost importance to collect, retain and analyze the right data sets. This ideology was monumental to our collaboration with Grivy which enabled us the comprehensive view of consumers with their purchase behavior tested across parameters unleashing insights that drive decisions and lock strategies for long-term growth.
Kristie Djuarsa
Senior Digital & E-Commerce Manager - Arnotts

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Coupons

Activate consumers through online and offline stores.

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Cashback

Drive long term loyalty with instant cashback rewards.

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Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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Sweepstakes

Digital engagement programs.

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Surveys

Gather first-party consumption insights.

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Advocay

Digital word of mouth.

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Missions

Digital shopper missions.

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Rewards

Digital rewards in exchange for data.

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