The result
A wide spread modern trade opportunity unlocked with 2,250+ stores across Indonesia !
Alfamidi was able to drive incremental traffic to stores for amplified sales results of brand promotions with Grivy enabled:
● Mobile-first messaging of campaign offering taking consumers on an integrated journey from awareness to store purchases enabled in partnership with Samsung Gift app and Telkomsel channels.
● Location intelligence enabling location-based targeting of consumers nearest to store and further triggering their purchase intent with navigation to the nearest store.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future effort.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Digital advocacy enabled in partnership with messaging apps enabling to capture earned media with shares and referrals to maximize traffic to campaign thus increasing return on marketing spent.
Thus in this partnership, Grivy has proven a tech enabler of seamlessly integrating a journey from awareness to purchase from online to offline and has supported the supermarket chain in supporting brand recruitment goals by driving sales conversions that count beyond the immediate revenue impact owing to the first-party data collected on the campaign participants, useful to brand for future marketing endeavours.
