The result
10% sales redemptions enabled for CPG brands with a power packed partnership !
Alfamart is able to drive swift offtake of its in-store promotions and present brands with meaningful data insights with Grivy enabled:
● Offline & Online triggered user journey unlocking the unique ability to reach shoppers mobile-first as well as at points-of-purchase intriguing their interest with brand offering and taking them on journey to product purchase at store.
● Location intelligence enabling location-based targeting of shoppers nearest to store and further triggering their purchase intent with navigation to the nearest store.
● Different promo types like sampling, price cut, discounts, raffle, cashback enabled to execute for brands with an online-to-offline- connected promotional campaign.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to enrich and maximize value of the retail data with added data on shopper interaction across events of the purchase journey unlocking brands an end to end view.
● Digital advocacy enabled in partnership with messaging apps enabling to capture earned media with shares and referrals to maximize traffic to campaign thus increasing return on marketing spent.
With this collaboration, Alfamart effortlessly achieves the sales targets for in-store promotions thus making it a meaningful investment for brands to drive their new growth agendas, especially during new product launches. Connecting the dots of offline and online presents shoppers a convenient buying experience they prefer and by attributing their journey through the process, this partnership presents brands the opportunity to track both offline and online generated traffic resulting them a comprehensive understanding of its buyers.
