The result
millions of sales redemptions enabled for CPG brands with a power packed partnership !
Alfamart is able to support brands promotional efforts with incremental sales conversions with Grivy enabled:
● Offline & Online triggered user journey unlocking the unique ability to reach shoppers mobile-first as well as at points-of-purchase intriguing their interest with brand offering and taking them on journey to product purchase at store.
● Location intelligence enabling location-based targeting of shoppers nearest to store and further triggering their purchase intent with navigation to the nearest store.
● Different promo types like sampling, price cut, discounts, raffle, cashback enabled to execute for brands with an online-to-offline- connected promotional campaign.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to enrich and maximize value of the retail data with added data on shopper interaction across events of the purchase journey unlocking brands an end to end view.
● Digital advocacy enabled in partnership with messaging apps enabling to capture earned media with shares and referrals to maximize traffic to campaign thus increasing return on marketing spent.
With this collaboration, Alfamart extended its power beyond its retail capabilities to support brands in their marketing mission to drive sale conversions that count beyond its immediate revenue impact with the data acquired on each shopper enabling brands the future possibility to drive growth in the right direction.
