Abbott – Ensure

Abbott - Ensure

Drive interest and capture purchase intent among new consumers within the category

Case study
Ensure, a nutrition brand by Abbott, took a data-driven approach to capture interest and drive new brand recruitments owing to the seamless online-to-offline journey to store purchase facilitated by Grivy. The end-to-end support from the first click to store check-outs enabled, tracked, and analyzed by the Grivy Growth Platform enabled the brand to acknowledge their high potential consumers, recruit them and initiate them on a path to brand loyalty.
13>%
Earned media exposure with nano-influencers activated for shares & referrals owing to the seamless user journey by Grivy.
3>.3x
Return on Investment leveraging minimized cost per customer acquisition model the Grivy Growth Platform integrating data from all channels.
72>%
Consumers authenticated to acquire first-party consumer data with a mobile-first approach in collaboration with WhatsApp.
The story
Ensuring us a great health !
First established in the 1970s, Ensure has ever since prioritized good health for its consumers by integrating the science of nutrition into its products. Focused on innovating in providing the proper nutrients to support evolving human lives, the brand has earned the recommendation of medical professionals worldwide. With dedicated efforts to boost strength and energy, an absolute necessity for a healthy life, the brand has proved an integral part of adult diets across the globe.
Abbott – Ensure
The goal
Accelerate recruitments and initiate retention with first-party data
Ensure aimed to activate new consumers as brand buyers with an end goal to increment store transactions supported with an online to offline lower funnel campaign enabled by Grivy. The brand further focused on leveraging the first-party data acquisition capabilities of the Grivy Growth Platform to track, analyze and understand consumers' purchase behavior through their journey from interest to purchase, thus deriving insights to shape their strategy for future retention.
The solution
Authenticating consumers’ purchase journeys with mobile first data acquisition through messaging platform
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The result
Secure brand strength with 1.1x promoters’ index !
Ensure was enabled to amplify brand affinity and accelerate recruitments of new buyers with Grivy integrations of :
● Online-to-offline trade promotions capturing intent with exciting offers online to drive purchases offline with location intelligence, making it a seamless purchase path.
● Tracking capabilities integrated at each step of the Grivy user journey enabling the assessment of consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data with a mobile-first approach of validating campaign participants and enabling the identification of the sought-after target segment for future efforts.
● Advocacy enabled with shares & referrals, allowing consumers the chance to share their happy experience and bring organic audiences to the campaign.
● Total brand equity study enabling a comprehensive view of consumers' brand perception and their standing in the competitive landscape.

Thus the campaign helped the brand integrate activation of interest online with an offline opportunity to exercise intent along with an opportunity to map consumers' behavior through their journey to purchase. The insights thus derived are a gateway to strategize brand growth with relevance as the core of targeting new look-alike audiences and retaining existing ones.
Abbott – Ensure
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Authentication
First-party consumer data collection and activation.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Advocacy
Share and referrals to drive earned media exposure.
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Recruitment of new consumers is a gateway to growing our brand. But to power growth consistently, it is pivotal to understand our high-potential consumers to sharpen our strategy for future expansion. Owing to the immediate drive to store transactions and the acquisition of insights for data-driven decisions, Grivy has played a vital role in our consumer data acquisition. A lower funnel campaign connecting the path from interest to purchase being tracked to acquire first-party customer data has enabled us to bind our short-term and long-term objectives for growth seamlessly.
Riza Nopalas
Senior Brand Manager - Abbott

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Coupons

Activate consumers through online and offline stores.

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Cashback

Drive long term loyalty with instant cashback rewards.

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Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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Sweepstakes

Digital engagement programs.

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Surveys

Gather first-party consumption insights.

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Advocay

Digital word of mouth.

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Missions

Digital shopper missions.

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Rewards

Digital rewards in exchange for data.

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