Social Media Manager
At Grivy, we put our users first. From innovative software products to pioneering mobile location based services and stealth projects, we build products that help brands to connect with mobile first consumers and make our products universally accessible to our users. As a Grivy Social Marketer you will be responsible for engaging with clients across all social touchpoints. You will be responsible for working on Grivy’s marketing activities to consumers, brands, creators, and key opinion influencers. Furthermore, you will help shape Grivy’s marketing strategies and programs that can elevate our social presence for our brand and products. You have a bias toward action and can break down complex problems into steps that drive marketing development at Grivy speed.
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Social Marketers establish the foundation for integrating social into all Grivy user touch points -- from advertising campaigns to event marketing to customer service -- in a clear and consistent way. We collaborate cross-functionally with product marketing leads to help align earned awareness marketing with the product and business roadmap. You will use data-driven analysis and insights to improve campaign effectiveness and value to the business, as well as best in class online advertising solutions across Grivy’s key marketing initiatives.
You’ve already driven success for other global consumer brands where social strategies and programs have created impact on marketing and business goals. You have a knack for spotting patterns and trends before others do. You are as obsessed about what excites our users as you are about what our products can do for them. You are a constant advocate for our users - your ideas are always deeply rooted in what they care about, what they crave, and what delights them.
Know the user. Know the magic. Connect the two. At its core, marketing at Grivy starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Grivy’s products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Grivy can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Copywriting and graphic design experience.
- Proven track record in integrated marketing campaigns or social experience. Displays creativity and confidence, with an open mind to taking risks.
- Genuine passion and sector expertise on all things social media and its landscape.
- Specialize in community management.
- Excellent business sense, problem solving, project management, and analytical skills. And Superb program management and multi-tasking skills, with attention to detail
- Develop strategies and programs that connect our brand and products to our users by creating conversations that spread.
- Partner with various product marketing teams across regions to help shape programs that can elevate our social presence and deepen our user connection.
- Create and manage workflows and processes needed to scale centralized resources globally.
- Good understanding of running email and other mediums at scale, including reporting and optimization.
Minimum qualifications:
- Bachelor’s degree or equivalent practical experience.
- 4 years of relevant experience in social marketing.
Preferred qualifications:
- 6 years of general marketing experience.
- 5 years of experience building social presence for a large consumer brand.
- Successful track record of building strong social momentum and adoration for brands and demonstrating impact of social marketing programs against business goals.
- Ability to influence at all levels and work effectively across functions.
- Ability to lead and collaborate with creative, social, and media agencies; knows how to inspire and align different agencies to our vision and goals.
- Training or certification through an agency.
- Experience in story-based reporting, on paper and in person, and the ability to think quantitatively to holistically create reports that address large strategic business questions with data-based narratives.
- Experience building unique, value-add, evolving insights with the ability to take initiative and work under minimal guidance, running analyses without prescriptive direction.
- Demonstrated knowledge about the business applications of social media platforms.