Indofood – Bimoli

Indofood - Bimoli

Boost e-commerce sales on Lazada by enticing consumers on a connected upper to lower funnel path to the brand's product page

Case study
Leveraging the Grivy Growth Platform, Lazada boosted the success of its promotional campaign for Bimoli with the support of mobile-first prompt captivating attention of target audience at the right moment with the right message and culminating their interest to purchase intent by connecting their journey from the first click at the upper funnel to the final click at the e-commerce product page. The comprehensive journey tracking provided the brand with valuable insights to inform and optimize future endeavors.
4>%
Click-to-conversion rate recorded with a direct to ecommerce product page journey tied seamlessly from upper funnel to lower funnel with Grivy.
52>%
Amped up engagement among target audience showcased with click-through-rate owing to effective media feature of promotional offer.
2>.4x
Attachment rate demonstrated with consumer basket data unveiling meaningful insights into consumers’ buying preference.
The story
Bimoli: Indofood's culinary companion for generations
Bimoli, the culinary cornerstone by Indofood, has been a trusted companion in kitchens worldwide for generations. With a commitment to quality and taste, Bimoli provides the finest cooking oils, ensuring delicious and wholesome meals that have made it a cherished choice for families across the globe.
Indofood – Bimoli
The goal
Attract Traffic. Actualize Insights.
Lazada’s partnership with Grivy was driven by the agenda to amplify exposure for Bimoli promotional campaign to boost its efficiency in driving escalated sales conversions. With the mobile-first reach enabled by Grivy across social media and in partnership with Samsung, consumers were onboarded on an attributable journey to purchase on ecommerce platform and the brand was further powered with their first-party data profiles owing to data acquisition capabilities unlocked by Grivy user journey.
The solution
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide !
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The result
2.4x increment in brand conversions with Grivy !
Bimoli conquered high returns with its e-commerce presence leveraging Grivy integrations of:
● Mobile-first messaging of brand promotions driving traffic to purchase page thus enabling to increment transactions.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.

Thus the brand was able to justify promotional efforts with increased conversions, while simultaneously setting foot on a path to precision in future efforts with insights to gauge media effectiveness and consumers’ buying behavior within category.
Indofood – Bimoli
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Coupons

Activate consumers through online and offline stores.

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Cashback

Drive long term loyalty with instant cashback rewards.

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Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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Sweepstakes

Digital engagement programs.

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Surveys

Gather first-party consumption insights.

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Advocay

Digital word of mouth.

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Missions

Digital shopper missions.

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Rewards

Digital rewards in exchange for data.

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